Director of Influencer & Creator Marketing

Director of Influencer & Creator Marketing | US Remote
$150,000–$175,000 + Bonus

You’ve helped build a creator programme that works.

Now you want the opportunity to build one that could become a major growth channel.

We’re partnering with a $200m+ high-growth DTC consumer wellness brand looking for a Director of Influencer & Creator Marketing to take ownership of the next stage of its US creator strategy.

This isn’t a role where you’ll inherit somebody else’s playbook.

You’ll create it.

The opportunity
The business has already built significant scale through DTC, ecommerce and performance marketing.

Now it wants to build a creator ecosystem capable of becoming one of its biggest competitive advantages.

You’ll decide which creators the brand should be building relationships with today, not once everyone else has discovered them.

From emerging creators and TikTok Shop affiliates to established influencers, experts and major personalities, you’ll develop a network built around trust, storytelling and commercial impact, rather than follower count.

And you’ll connect it directly to growth.

Working closely with Creative, Paid Media and Growth, you’ll match the right creators with proven concepts and turn creator-led content into assets capable of scaling across TikTok, Meta, YouTube and beyond.

Build it your way
TikTok Shop and affiliate will form an important part of the opportunity.

You’ll identify rising affiliates, develop relationships with high-performing creators and build a community where talent can move between affiliate, organic and paid partnerships.

But this is bigger than managing a channel.

You’ll have the opportunity to shape the strategy, build the relationships, establish how success is measured and, as the function grows, build the team around you.

You’ll have the resources and reach of an established business, with the ownership you’d normally associate with a much earlier-stage company.

This could be for you if…
You’ve spent 5+ years immersed in influencer marketing, creator partnerships, affiliate or social commerce.

Perhaps you already lead the function.

Or perhaps you’re the person behind the scenes who helped build an exceptional creator programme, and you’re ready to own one yourself.

You understand TikTok Shop and affiliate, but you think beyond transactions. You know why certain creators build extraordinary trust, which personalities genuinely influence different communities and how great creator content can become high-performing paid creative.

Experience within wellness, supplements, nutrition, food & beverage or high-growth consumer brands would be particularly relevant.

Above all, you’re still a builder.

You want autonomy. You want to stay close to creators and culture. And
you want to see what happens when you’re given the opportunity to turn creator marketing into a serious growth engine.

If that sounds like the challenge you’ve been waiting for, we’d love to talk.